It was her own life – as a professional, a social being, a homemaker, and a woman – that was Sana’s starting point. AZURE designs had to be versatile and capable of expressing many roles and moods. The pieces needed to adorn the wearer at any occasion, and at all times of the day. AZURE jewelry is needed to enhance the personality of the modern woman.

The essence of AZURE designs encompasses this functionality with a distinctive aesthetic. The imagery of the designs has many sources: flowers and other objects observed in real life, a fragrance encountered somewhere, memories, a piece of music, things read about and heard about. And yet, each piece is special, with a narrative of its own.

The brand name AZURE stems from the Persian term for an enchanting deep blue colour, the colour of lapis lazuli. A beauty honoured overtime for its richness and depth, reflecting wisdom. Our jewellery line evokes the magical beauty of the ‘azure’ in its unique design construct.

The AZURE marque (logo) is reflective of the brand’s contemporary design aesthetic. It showcases the fluidity between organic and linear forms, the Yin and Yang components of the multidimensional woman of today. Evocative of the Dutch artist Vermeer’s Girl with the Pearl Earring, each orb is indicative of a hoop set with a pearl. With overarching bold femininity, its beauty lies in its graceful symmetry.